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Luxury Corner | Dazzlers: navigating the jewellery market | dkfarnum
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Luxury Corner | Dazzlers: navigating the jewellery market

The International Family Offices Journal, March 2020

… And yet this market, the very emblem of luxury, poses its own unique opportunities and pitfalls. As in any other field of collecting, tastes and trends in jewelry can change, often suddenly, sending prices on a roller-coaster ride of uncertainty. Retail prices can be daunting, if not terrifying: the term ‘sticker-shock’ may well have been coined with jewelry from the showrooms of Tiffany, Bulgari and Harry Winston in mind.

Therefore, for anyone interested in navigating the current jewelry market in all its splendor and diversity, it might be helpful to consider it from two different, but complementary, perspectives. So I asked a private dealer and an auction house specialist for their views. Here’s what they said.

“Wear what you like and follow your own taste.” Dana Kraus worked in lifestyle magazines and luxury goods before launching her own jewelry firm, DK Farnum, in 2002. She says, “Advice on jewelry, as with art, is highly subjective, and so I encourage my clients to acquire what they like and not dwell on investment return”.

Read the complete article and the rest of Dana Kraus’s thoughts on Navigating the jewelry market as a PDF.